[fpc-pascal] Proposal for new Free Pascal logo

Michael Van Canneyt michael at freepascal.org
Wed Apr 4 11:58:24 CEST 2018

On Wed, 4 Apr 2018, Mr Bee via fpc-pascal wrote:

> 2018-04-03 14:21 GMT+07:00 Michael Van Canneyt <michael at freepascal.org>:
>> I meant the icon it uses for the IDE.
> Do you mean this:
> http://wiki.lazarus.freepascal.org/File:Lazarus-icons-lpr-proposal-bpsoftware.png
> ?

Yes. For me, this is the direction to go in.

>> And here I will stop: as said, branding is not a subject I am particularly
> fond of or interested in. I am more interested in the contents of the box
>> than in the packaging...
> Well… if we want Pascal to be known again –as modern programming language,
> not the old 70's Pascal– then branding is quite important. Especially to
> young generation. See what Apple has been achiving with Swift within only 4
> years. It goes from nothing to the top 10 of most known programming
> languages of the world today, despite all of its flaws and immaturity. Sure
> it's also helped by the power of Apple's brand (and marketting), it's still
> a good achievement nevertheless.

Eh, and the fact that you are almost forced to use it if you want to program 
for the Mac these days ?

Just like Microsoft pushes everyone to C#.

I think the innate properties of these programming languages have nothing to do with
it. It's just a vendor lock-in strategy.

>> If we're looking for 'My little pony' kind of people, then we should
>> definitely aim for cute :)
>> But this is not exactly the kind of people I think we should attract.
> Well, I'm exactly aiming at young people, the next generation of Pascal
> developers. I've been seeing FPC's core devs team doesn't change much since
> the first time I found FPC almost 20 years ago. I mean no offense, but I'm
> not hoping to see this same team again for the next 20 years. I hope we're
> starting to see new and younger people joining this great open source
> project that we love. These young people is our hope to keep Pascal alive
> in the future.


The question is: do you need 'cute' in order to attract young, capable, people?

I doubt that.

> A cheetah is not cute. It's a wild animal which will have no compunction
>> about slashing your throat or ripping your intestines out if you get it
>> cornered.
> It's just a logo. It's a brand, not a 100% exact representation of the
> product/company. Don't take it too literally. Python is also a wild and
> dangerous animal, but Python language and the users are very far from that.
> :)

And this kind of statement is why I don't take branding or marketing seriously.

On one hand "..then branding is quite important" and on the other hand 
"don't take it too literally".

That simply does not compute for me.


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