[fpc-pascal] Proposal for new Free Pascal logo

Michael Van Canneyt michael at freepascal.org
Fri Apr 6 08:58:48 CEST 2018

On Fri, 6 Apr 2018, Mr Bee via fpc-pascal wrote:

>> Yes. For me, this is the direction to go in.
> But it's Lazarus logo. I think we should have a distinguished logo between
> the compiler and the IDE.

I didn't say you need to copy it. I just think that it is minimalistic,
yet still recognizable, and that is what I think should be aimed for.

> I was talking about the mascot, not the logo. And I think it's good to have
> a cute mascot. Why everything has to be formal and serious? :)

I am not favouring "serious", but 'cute' does not do it for me.
See my remark about 'my little pony' people.

> And this kind of statement is why I don't take branding or marketing
>> seriously.
>> On one hand "..then branding is quite important" and on the other hand
>> "don't take it too literally".
>> That simply does not compute for me.
> Because you mix the whole things up. Branding is important but it doesn't
> need to represent the company/product literally. A brand is like our name.

To begin with, I do not hold the point of view that branding is important.
So the rest of the discussion is purely academic.

However, if I must choose between a mascot that I dislike or the current gif
of a running cheetah, I will vote in favour of the latter option.


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